Digital Advertisement Guide

Standard Media

MPU

Max Initial File Size: 40kb

300x250px

Times Media Advertising Room

Half Page Ad

Max Initial File Size: 40kb

300x600px

Times Media Advertising Room

Leaderboard

Max Initial File Size: 40kb

728x90px

Times Media Advertising Room

Super Leaderboard

Max Initial File Size: 40kb

1000x90px

Times Media Advertising Room

Billboard

Max Initial File Size: 40kb

970x250px

Advertise in Newspapers, Online, Magazines, TV or Radio with Times Media. View Readership Figures and Rate Cards

In Article Sky

Max Initial File Size: 40kb

160x600px

Times Media Advertising Room

Home Page Takeover

Times Media Advertising Room

Rich Media

Expanding Banners – Guideline sizes below (speak to your Sales Manager if you would like to request a different expanded dimension)
Creative Set and Dimensions Max Initial File Size Max Additional File Load
Size
Subsequent Max Polite File Load
Size
Subsequent Max User Initiated
File Load Size
Subsequent Max User-Initiated
Additional Streaming File Size
Max Video & Animation
Frame rate
Maximum Animation
Length (i.e. Flash™)
Max Video Length
300x250px expand bottom left to 300x600px 40kb 5kb 100kb *2mb for creative files *Unlimited for streaming 24 fps 15 seconds 30 seconds
300x250px expand bottom left to 600x500px 40kb 5kb 100kb *2mb for creative files *Unlimited for streaming 24 fps 15 seconds 30 seconds
300x600px expand left to 600x600px 40kb 5kb 100kb *2mb for creative files *Unlimited for streaming 24 fps 15 seconds 30 seconds
728x90px expand down to 728x180px 40kb 5kb 100kb *2mb for creative files *Unlimited for streaming 24 fps 15 seconds 30 seconds
In-banner Videos
300x250px, 300x600px (Video) 40kb 5kb 100kb *2mb for creative files N/A 24 fps 15 seconds 30 seconds
300x250px, 300x600px (Streaming) 40kb 5kb 100kb N/A *Unlimited for streaming 24 fps 15 seconds 30 seconds
Billboards, Filmstrips, Portraits, Sliders, Sidekicks and Pushdowns 40kb 5kb 100kb *2mb for creative files *Unlimited for streaming 24 fps 15 seconds 30 seconds
Variable Please refer to IAB guidelines: http://www.iab.net/guidelines/508676/508767/displayguidelines – and above for expansion requirements

Video

Creative Set and Dimensions Max Initial File Size Max Additional File Load
Size
Subsequent Max Polite File Load
Size
Subsequent Max User Initiated
File Load Size
Subsequent Max User-Initiated
Additional Streaming File Size
Max Video & Animation
Frame rate
Maximum Animation
Length (i.e. Flash™)
Max Video Length
640x480px (16:9) Preroll 15mb N/A N/A N/A N/A >15 fps N/A 15 seconds
640x360px (4:3) Preroll 15mb N/A N/A N/A N/A >15 fps N/A 15 seconds
300x250px Companion (Optional) 40kb 5kb Not allowed for this unit Not allowed for this unit Not allowed for this unit 24 fps 15 seconds Not allowed for this unit

Mobile

Creative Set and Dimensions Max Initial File Size Max Additional File Load
Size
Subsequent Max Polite File Load
Size
Subsequent Max User Initiated
File Load Size
Subsequent Max User-Initiated
Additional Streaming File Size
Max Video & Animation
Frame rate
Maximum Animation
Length (i.e. Flash™)
Max Video Length
320x50px/300x50px Standard Banner 10kb N/A N/A N/A N/A N/A N/A N/A
320x50px/300x50px Rich Media (max expanding 300x250px) 35kb N/A N/A *100kb N/A N/A 15 seconds 30 seconds
Mobile Takeover by Section 10kb per banner N/A N/A N/A N/A N/A N/A N/A
300x50px banners top & bottom, booked as sponsorship
Apps – TBA

Mailers

Creative Set and Dimensions Max Initial File Size
728x90px Newsletters 40kb
300x250px Newsletters 40kb
468x60px Newsletters 40kb
Promo mailers 250kb

Helpful Terms

Helpful Terms

Banner: This is an advertisement that can be seen on a web page which links through to an advertiser’s website or product.
Below the fold:  Below the fold ads are not visible until the user scrolls down on the webpage and then sees the advertisement.
Campaign: An advertising process from the initial creation of an advertisement to the end results.
Click Through: The action of a user clicking on an advertisement.
Clicks: The number of clicks that occur on an advertisement.
CPC: Cost per click is used to show the cost per a click on an advertisement.
CPM: A term used to define the cost per 1000 impressions.
ImpressionA single display of an advertisement.
Native Ad: An advertisement designed to not detract from the overall look of an article or website.
Pageview: A term used to describe when a page of a website is viewed.
Unique Browsers: A site’s total number of users or visitors over a certain length of time.

Terms and Conditions

Terms and Conditions:

  • All prices are quoted in CPM (Cost per thousand) unless stated otherwise
  • Booking deadline 48 hours before go live
  • Material deadline 48 hours before go live
  • Detailed creative spec guidelines on www.tmadroom.co.za/rates
  • Minimum spend of R5,000.
  • Discounts applied in line with spends and campaign duration.
  • Costs exclude VAT and include agency commission.
  • Accredited Agencies qualify for 16.5% agency comm and Agencies that pay within 30 days qualify for 17%
  • Non account clients to pay COD.
  • All inventory subject to availability

Specs:

  • Display
  • Creative

Formats:

  • JPEG
  • GIF
  • PNG
  • HTML5
  • Third Party tags Accepted