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OVERVIEW

IgnitionLive is Times Media Group’s latest online offering, delivering supercharged motoring content ranging from news, reviews and other entertainment features.

It is a cutting edge multimedia platform that uses visual, text and video to drive home the idea of supercharged motoring content – keeping its subscribers revved up and in the know.

Internet Stats

Unique Browsers:13 835

Page Views:36 199

Mobile Visits:53%

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Gender

75%
Male

25%
Female

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Age

15 - 24	25 - 34	35 - 49	50+
_	_	87%	13%

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Monthly H'hold in
come before tax

From 499 - 1599: _

1600 - 11999: _

1200 - 29999: _

30000 - 70000: 71%

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Working Status

91%
Working

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Education

16%	33%
Matric	Technical College (Under) Graduate
26%	23%
Undergraduate	Postgraduate

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Spoken Languages
at home

Afrikaans: 27%	English: 58%
Isindebele: 1%	Isixhosa: 10%
Isizulu: 31%	Sepedi: 24%
Sesotho: 22%	Setswana: 21%
Siswati: 3%	Tshivenda: 13%
Xitsonga: 4%

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Internet
Connection Type

39%	32%
ADSL	Wireless Network
36%	15%
Mobile Network	Mobile Internet (wap)

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Internet Access
Locations

Home: _

Workplace: _

Education Facility/Library: 11%

Internet Cafe: _

Smart Phones: 88%

Tablet: _

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Marital Status

39%	57%	3%
Single	Married	Divorced

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Home Ownership

46%	33%
Yes (Including, Paying it off)	No, Renting (Privately)

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Use the Internet for

-- Blogging	_ Job Search	_ Directory Services	-- Gambling	100% Social Networking	100% E-mail	100% Instant Messaging

_ Chat	100% Music Downloads	_ Podcast/video Downloads	100% Shopping	100% Banking	_ Share Trading	_ Research/Obtaining Information

100% Listen to the radio online	100% Watch TV and Videos Online	100% Reading News/Magazine Articles online

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Items Purchased VIA Internet

100% DVDS, Videos, Music	100% Books	100% Tickets for shows or sport events	_ Toys and Games	_ Art Objects	_ Software	_ Computers

_ PC or Console Video Games	_ Mass Market Electronics	_ Ringtone, Games or Icons for Mobile Phones	100% Flowers/Gifts	100% Health and Beauty Products	_ Clothes and Sports Clothes	100% Food

_ Alcoholic Beverages	_ Travel Tickets: Bus, Train, Flights, Boat	100% Holiday Package	100% Hotel Reservation	_ Cars, Motorbikes, Bicycle	_ Real Estate/Property	_ None of the above