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OVERVIEW

The Home Channel delivers decor, design, home improvement and property television programmes, mixing the best of local and international content.

Internet Stats

Unique Browsers:13 794

Page Views:100 4851

Mobile Visits:39%

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Gender

11%
Male

89%
Female

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Age

15 - 24	25 - 34	35 - 49	50+
5%	13%	20%	62%

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Monthly H'hold in
come before tax

From 499 - 1599: 2%

1600 - 11999: 36%

1200 - 29999: 19%

30000 - 70000: 17%

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Working Status

86%
Working

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Education

26%	36%
Matric	Technical College (Under) Graduate
17%	17%
Undergraduate	Postgraduate

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Spoken Languages
at home

Afrikaans: 39%	English: 79%
Isindebele: --	Isixhosa: 4%
Isizulu: 4%	Sepedi: 2%
Sesotho: 2%	Setswana: 5%
Siswati: 1%	Tshivenda: 1%
Xitsonga: --

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Internet
Connection Type

48%	30%
ADSL	Wireless Network
30%	7%
Mobile Network	Mobile Internet (wap)

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Internet Access
Locations

Home: 61%

Workplace: 20%

Education Facility/Library: _

Internet Cafe: _

Smart Phones: 20%

Tablet: 2%

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Marital Status

17%	69%	8%
Single	Married	Divorced

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Home Ownership

66%	22%
Yes (Including, Paying it off)	No, Renting (Privately)

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Use the Internet for

_ Blogging	9% Job Search	9% Directory Services	_ Gambling	55% Social Networking	100% E-mail	18% Instant Messaging

_ Chat	18% Music Downloads	_ Podcast/video Downloads	45% Shopping	73% Banking	_ Share Trading	82% Research/Obtaining Information

_ Listen to the radio online	_ Watch TV and Videos Online	36% Reading News/Magazine Articles online

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Items Purchased VIA Internet

45% DVDS, Videos, Music	27% Books	45% Tickets for shows or sport events	_ Toys and Games	9% Art Objects	_ Software	_ Computers

_ PC or Console Video Games	9% Mass Market Electronics	_ Ringtone, Games or Icons for Mobile Phones	_ Flowers/Gifts	27% Health and Beauty Products	36% Clothes and Sports Clothes	18% Food

_ Alcoholic Beverages	36% Travel Tickets: Bus, Train, Flights, Boat	_ Holiday Package	27% Hotel Reservation	5% Cars, Motorbikes, Bicycle	5% Real Estate/Property	20% None of the above