OVERVIEW
The East London daily. Daily Dispatch remains the Eastern Cape’s biggest selling daily newspaper covering the eastern sector of the Eastern Cape – a vast geographical area which stretches from the Kowie River in Port Alfred through to Aliwal North on the Orange River and all the way down to the KwaZulu Natal border. Independent research shows that readers find the publication indispensable. Readers are young, black, ambitious and of the up-and-coming generation, while established readers are older, white and wealthier. All are fiercely loyal and trust the information carried daily.
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Cover Price | Cost Per Thousand |
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R4.8 | R200.26 |
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Readership: 215,000 Circulation: 24,497 *Exclusive Readership 159 000 (74%) |
| Living Standards Measure | ||||
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| Internet Access |
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66% of readers have accessed the internet in the past 4 weeks |
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Demographics | |
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15-24 18% 25-34 25% 35-49% 26% 50+ 31% |
| 41 |  |
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Average HH Income: |
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R18,770 |
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Gender |  |
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57% | 43% |
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Male | Female |
| Race | ||||
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| Work Status |
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| 53% |
| Working |
Personal Income
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| Average Personal Income |
| R9 208 |
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Education
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| Readership By Province |  |
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Gauteng: 0% |
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Kwazulu natal: 0% |
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Eastern Cape: 100% |
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Western Cape: 0% |
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Northern Cape: 0% |
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Freestate: 0% |
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North West: 0% |
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Mpumalanga: 0% |
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Limpopo: 0% |
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PSYCHOGRAPHICS:
Daily Dispatch readers read this title mostly to be informed, and to be able to communicate and interact. Local knowledge is important to allow for a sense of belonging within the Eastern Cape community. Family and parenting is very important to these readers, as well as region’s environment and the lifestyle it supports.
