OVERVIEW
My Weekend is a bumper weekend read with a host of engaging features, profiles and reviews suited to the more leisurely style of the weekend. My Weekend covers popular culture, entertainment and people in an interesting and informative manner. Features in My Weekend include the weekend guide to what's on, the arts, food & wine, motoring, shopping. It also includes books, critics and gardening as well as the weekend TV guide.
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Cover Price | Cost Per Thousand |
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Readership: 156,000 Circulation: 19,021 *Exclusive Readership -- |
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| Internet Access |
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30% of readers have accessed the internet in the past 4 weeks |
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Demographics | |
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15-24 15% 25-34 23% 35-49% 25% 50+ 37% |
| 43 |  |
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Average HH Income: |
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R16,441 |
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Gender |  |
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51% | 49% |
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Male | Female |
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| Work Status |
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| 59% |
| Working |
Personal Income
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| Average Personal Income |
| R11 325 |
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Education
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| Readership By Province |  |
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Gauteng: 0% |
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Kwazulu natal: 0% |
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Eastern Cape: 93% |
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Western Cape: 7% |
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Northern Cape: 0% |
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Freestate: 0% |
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North West: 0% |
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Mpumalanga: 0% |
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Limpopo: 0% |
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PSYCHOGRAPHICS:
Readers are into eating out, but also cooking and braaing at home. Their personal indulgences include visiting a hair salon as well as taking photographs. They also take annual holidays and spend on average R10,000 per holiday.
