In the world of advertising there’s the saying: “You’re only as good as your last piece of work”. That being said, there’s nothing more rewarding than being acknowledged and celebrated by your fellow ad peers. The 27th of November 2014 marked this notable occasion for the ever-impressive advertising agency: Joe Public.
The agency enjoyed double success at The Annual AdFocus Awards in Rivonia. The Johannesburg agency was named Advertising Agency of the Year and Agencies Agency of the Year at the event which, for the first time, brought together the awards of the Financial Mails AdFocus and Jeremy Maggs The Annual.
It was a momentous evening for the South African ad industry as industry giants were named and awarded:
Being revered by your advertising community at the Annual Ad Focus Awards makes claiming your place at the top of your game, twice as nice!
Reaching your target market in the fast-paced digital world is more than necessary. That’s why when it came to being at the forefront of ‘spreading the news’ we didn’t hesitate to take digital exposure up a couple of notches.
What’s more than pleasant news to us is the fact that Times Media LIVE (TML) has recorded more than 250% year-on-year growth to become the country’s second largest online advertising network, as reported by Effective Measure for October 2014.
Impressed with its success, Derek Abdinor, General Manager: Digital Publishing for TML, believes the overall growth figures indicate the strong audience appeal of TML’s network, “attained through constantly finding efficiencies, revenue and audience-led development and shrewd use of data to hack the online publishing model.”
TML now reaches over 6 million local Unique Browsers (UBs) across its network of 19 websites – now that’s making the news!
Running campaigns across all our media, print and broadcast platforms, will generate thorough returns,” says Abdinor. TML’s audience majority lies within the mid to high income brackets, having a tertiary education, and ranging between 25 to 44 years of age.
Of all TML’s sites, TimesLIVE (timeslive.co.za) has led the charge establishing a 54% increase in UB from September 2014 to October 2014.
The publication’s growth over the last year is a clear indication that when big news breaks more South Africans know TimesLIVE (www.timeslive.co.za) is the place to find out what’s going on,” says Reuben Goldberg, editor TimesLIVE. TimesLIVE carries predominantly breaking news and aggregated content, but is also the online home of its sister publications the Sunday Times and The Times.
TMG’s position as the largest English-language daily newspaper publisher in South Africa, together with its award-winning journalists, supports the quality content available on TML’s title websites which include: Business Day LIVE (bdlive.co.za), Sowetan LIVE (sowetanlive.co.za), Financial Mail (fm.co.za) Herald LIVE (heraldlive.co.za), DispatchLIVE (dispatchlive.co.za), Books LIVE (bookslive.co.za) and Sunday World (sundayworld.co.za).
We pride ourselves in knowing the South African market really, really well. So when it comes to delivering their dose of up-to-date news, they can count on us to reach them – on every channel available to them.
You’ll be pleased to know that Times Media Group has rebooted this iconic & influential publication, giving it a voice in the digital age. Just as change is the only constant, we at Rand Daily Mail make it our business to move with the times. rdm.co.za is known for its impressive & extensive list of influential & respected journalists, decision makers, business owners & forward thinking individuals.
Our list of writers include writers with a strong & credible following in the group’s print titles such as: Sunday Times, Business Day, Financial Mail, Sowetan & The Times.
Our biggest constant is & will always be to be held in high regard by South Africans – after all, keeping SA up-to-date with the latest news is what we do best.
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The Extra supplement in the Sunday Times, which mainly caters for the Indian community in KZN, is being closed. The final edition will be published on Sunday 14 December 2014.
The decision was announced in an open letter to readers published in the Sunday Times from editor Phylicia Oppelt who said The Extra was “no longer economically viable nor was it ideologically forward-thinking for its readers”.
Oppelt said that The Extra had been plagued by many concerns and challenges over the years resulting in its closure and re-introduction during its lifespan and the recent re-launch in a tabloid format. She believed that the increasing popularity of other Sunday Times’ supplements on Lifestyle, Fashion, Home and Travel “demonstrated a need for the paper to cater to specific interests and needs rather than different community sectors”.
The Sunday Times will be taking several steps to ensure that the loyal readership of The Extra gets what it needs elsewhere in the paper. There will be a business magazine focusing on the shining stars of Kwa-Zulu Natal and major social events in Durban, plus a special motoring supplement supporting popular car features currently in The Extra.
Times Media is also investing in specialist journalists to provide greater coverage of KZN politics, business and sport with dedicated pages for English Premier League soccer and news about the Dolphins and the Sharks.