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MEDIA RELEASE: The Times Creative Challenge – how far will brands push the headlines in 2016?

Monday, 25 April 2016 - As an official partner of the Loeries, and sponsor of the Loeries Print Advertising category, The Times is excited to launch its fourth Creative Challenge for the advertising industry. The Times Creative Challenge provides an opportunity for art directors and copy-writers to deliver quick turnaround, high impact tactical print ads for their clients, by connecting to the stories and headlines that appear daily in The Times newspaper. The Creative Challenge runs from 18 April until 13 May 2016.

As in previous years, Stephen Haw, editor of The Times, selects the most effective entry for publication in the newspaper the following day. At least one print ad will be selected each weekday, providing free brand exposure to the value of R86 424 – the cost of a full-page advertisement in the national circulation title.

“With some fast, witty, and often humorous interpretations, print ads can leave lasting imprints in the minds of readers. I’m very excited to see how ad agencies and their clients use some of the turbulent and politically-charged news that is dominating at the moment – or whether they choose to play safe,” says Haw.

At the end of the four week campaign, The Times Creative Challenge overall winner will be awarded R10 000 worth of shopping vouchers for the team that created the ad. In addition, every entry that gets published in The Times and on TimesLIVE will be eligible for a complimentary entry into the Print Advertising category of the 2016 Loerie Awards. The winner of this Loerie category also gets awarded a print campaign worth R160 000 from Times Media. In 2015, Jupiter Drawing Room Cape Town won and was awarded the brief to create the activations for the launch of The Times Creative Challenge 2016 to advertising agencies.

Trevor Ormerod, GM Group Sales & Marketing at Times Media says the campaign is highly anticipated by ad agencies across the country, “It gives all agencies an equal opportunity to showcase their talents in keeping their clients relevant. It’s also great for smaller brands to get national exposure to a very focussed consumer audience.”

For more information on how to enter, please visit: