Times Media gives luxury brands visibility to well-heeled consumers - via real estate magazines
Johannesburg, 8 August 2016: Marketers are set to realise dual gains when they advertise in the real estate publications that accompany the Sunday Times and Business Day newspapers. Times Media is delivering new opportunities for advertisers to showcase luxury products and brands alongside the high quality, superbly produced editorial of Homefront, Neighbourhood, and Real Estate magazines, while benefitting from the reach that the Sunday Times Lifestyle and Business Day currently enjoy with discerning readers.
Through regionalised distribution of the Sunday Times Lifestyle and Business Day to consumers in more affluent suburbs, Times Media is also delivering targeted localised advertising solutions for brands looking to reach specific audiences in specific areas. “On top of the exclusive real-estate focussed opportunities and national reach of our titles, we’re already working with brands to up-weight their advertising campaigns in specific regions and areas across the country,” says Trevor Ormerod, GM Group Sales and Marketing at Times Media.
Real Estate is a stylish glossy magazine, edited by Michelle Snaddon, and covers local and international property lifestyle trends. The title showcases luxury homes, architecture and design trends, and is balanced by in-depth special reports on how to invest wisely in the exclusive property market today, alongside other areas of investment interest such as art, antiques, jewellery, watches and motoring. Real Estate is inserted monthly into the Sunday Times to reach subscribers in SA’s wealthiest suburbs in Gauteng, Western Cape and KwaZulu Natal.
Homefront is a bi-monthly property investment supplement in Business Day, South Africa’s most influential and respected daily newspaper covering business, politics, labour and other current affairs, and reaches a business-focussed subscriber base of 33,000 readers. The content covers residential and commercial property investment opportunities and global property trends.
Neighbourhood is a full-colour weekly property & lifestyle insertion into the Sunday Times, which is similarly distributed to subscribers and vendors in select suburbs. Neighbourhood features stories that deliver an informative and evocative property lifestyle element to homeowners and prospective home-buyers, guiding readers on top local restaurants and events in an area, as well as homeowner advice stories and property news.
Another benefit to advertisers is that real estate titles are able to attract engagement from both male and female readers equally. “Male audiences are attracted to the content as an indicator for investment, and female readers are drawn in by the lifestyle appeal,” concludes Ormerod.
For advertising sales, please contact Maryna Parsons: |
Issued by: Samantha Pugh, Pugh Public Relations & Corporate Communications
e: c: 071 874 5460
On behalf of: Trevor Ormerod, GM Group Sales & Marketing, Times Media