Johannesburg, 23 August 2016: The results of the 18th Sunday Times Top Brands survey were announced at an awards event in Sandton, recognising those brands that had earned top consumer sentiment in South Africa over the past twelve months. The Sunday Times Top Brands survey, conducted by TNS, remains the leading barometer of consumer sentiment in the country.
Trevor Ormerod, GM Group Sales and Marketing at Times Media believes the Sunday Times Top Brands Awards provide the vital consumer feedback that brands require in order to remain relevant to their customers. “Research is a timely and resource intensive expense for companies, which is why Times Media has spearheaded Top Brands for the past 18 years – the research is based on sound, solid methodology from TNS, whom we commission, and we know the results have directed the course of many brands in finding their ‘sweet spot’ in the market,” he says.
Commenting on the trends, changes and surprises noted in the 2016 survey, Nuala Harris-Morele from TNS says, “The economic climate has meant that people are making smarter, more traditional brand choices. In the essential / staple food and drinks categories people are choosing brands that have a strong heritage that they trust and the old favourites continue to come out on top. This thinking manifests slightly differently in the luxury and high spend categories where we see a rise of premium, high quality brands. It’s not about spending less in harder times, it’s about choosing brands that won’t disappoint.”Top Brands Business Awards winners