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Editor: Anthony Sharpe
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Frequency: Monthly

In partnership with:

Khuluma is a full-colour, glossy, in-flight magazine published monthly for SA airline company, kulula. This contemporary publication encourages kulula fans to take khuluma home, extending the exposure and eyeball time beyond the flight experience.

Fans will be transported into a world of hot gossip, the latest shopping trends and information on the most up-to-date leisure spots, interviews with comedians, information on what to do and where to go.

In-depth articles on green trends, gadgets, photography, business and motoring are included in the eclectic content, ensuring that a cross-section of society and ages are kept entertained throughout the flight.


  • 350 000 fans per month and 500 000 in December
  • 74% of kulula bookings are done online
  • 60% business travelers and 40% leisure travelers
  • Business people in the SME sector, and senior management on leisure trips
  • 57% of travelers are 27–49 years of age
  • LSM 8+
  • Online version: