OVERVIEW
Business Day is South Africa’s most influential and respected daily newspaper, offering incisive coverage of business, politics, labour and other current affairs, written by some of the country’s award winning journalists. As Business Day is targeted at a niche audience there is very little wastage when placing advertising aimed at our impressive audience.
Business Day introduces four new feature sections:
 |
Cover Price | Cost Per Thousand |
 |
 |
 |
 |
R20.00 | R1101.87 |
 |
|
Readership: 79,000 Circulation: 28,196 *Exclusive Readership NA |
| Living Standards Measure | ||||
 |
||||
|
| Internet Access |
 |
|
93% of readers have accessed the internet in the past 4 weeks |
 |
Demographics | |
 |
 |
 |
 |
 |
15-24 15% 25-34 15% 35-49% 44% 50+ 26% |
| 40 |  |
|
 |
Average HH Income: |
 |
 |
 |
R32,426 |
 |
Gender |  |
 |
 |
 |
 |
72% | 28% |
 |
Male | Female |
| Race | ||||
 |
||||
|
| Work Status |
 |
| 76% |
| Working |
Personal Income
|
| Average Personal Income |
| R25 060 |
| Language | |||
 |
|||
|
Education
|
||||||
|
||||||
| Readership By Province |  |
 |
 |
 |
Gauteng: 59% |
 |
 |
Kwazulu natal: 7% |
 |
 |
Eastern Cape: 5% |
 |
 |
Western Cape: 8% |
 |
 |
Northern Cape: 2% |
 |
 |
Freestate: 0% |
 |
 |
North West: 7% |
 |
 |
Mpumalanga: 12% |
 |
 |
Limpopo: 0% |
 |
PSYCHOGRAPHICS:
Business Day readers are the high achievers of South African business. Psychographically our readers are successful, active and receptive to new ideas, liberal, freethinking, independent, self-advancing and materialistic. They are creative and analytical thinkers, technologically inquisitive, keep up to date and are critical consumers.
Business Day is a highly effective communication tool which should form part of any Investor Relations campaign. We will ensure your message is delivered to the right audience. By using Business Day, you will keep your current investors informed while recruiting new ones.
