OVERVIEW
Every Wednesday La Femme offers advertisers a highly focused environment in a four-page pull-out format. La Femme offers a diverse range of Eastern Cape profiles, viewpoints and advice covering anything from lifestyle trends, in-depth health features, parenting and career guidance to the latest fashion, personal makeovers, home design and marketplace news, with a dose of light gossip for good measure. A social picture and weddings page draws in a wide range of readers while regular competitions and giveaways provide added value.
 |
Cover Price | Cost Per Thousand |
 |
 |
 |
 |
R-- | R-- |
 |
|
Readership: 307,000 Circulation: 20,919 *Exclusive Readership -- |
| Living Standards Measure | ||||
 |
||||
|
| Internet Access |
 |
|
31% of readers have accessed the internet in the past 4 weeks |
 |
Demographics | |
 |
 |
 |
 |
 |
15-24 19% 25-34 21% 35-49% 33% 50+ 28% |
| 40 |  |
|
 |
Average HH Income: |
 |
 |
 |
R12,926 |
 |
Gender |  |
 |
 |
 |
 |
49% | 51% |
 |
Male | Female |
| Race | ||||
 |
||||
|
| Work Status |
 |
| 52% |
| Working |
Personal Income
|
| Average Personal Income |
| R9 625 |
| Language | |||
 |
|||
|
Education
|
||||||
|
||||||
| Readership By Province |  |
 |
 |
 |
Gauteng: 0% |
 |
 |
Kwazulu natal: 0% |
 |
 |
Eastern Cape: 96% |
 |
 |
Western Cape: 4% |
 |
 |
Northern Cape: 0% |
 |
 |
Freestate: 0% |
 |
 |
North West: 0% |
 |
 |
Mpumalanga: 0% |
 |
 |
Limpopo: 0% |
 |
PSYCHOGRAPHICS:
The Herald La Femme readers are fashion conscious for themselves as well as their children – their health and appearance matter to them. Their family and homes are important but so are careers, education, health and a sense of connection to their community. They are committed newspaper readers who value news targeted specifically at women.
