OVERVIEW
Not just a fearless advocate of political truth and national development, but also a proud promoter of personal liberation, a champion of lifestyle development, a doyen of enhanced entertainment options and an inspired innovator of information exchange. The Sowetan is engaging with a proudly South African readership that has come to a place where they have truly earned the right to be - 'in the know and on the move.' Sowetan has been remodeled to transport our readers around the brave new world that is contemporary South Africa. The Time-out entertainment section on Fridays, has been injected with the gig guide to tell you what to do on the weekend, a motoring page with a celeb focus, a TV guide with an armchair critique column, a trendy fashion column, the best theatre coverage, a glitzy events page, the latest a not-to-be-missed wining & dining page and a Time-out calendar page with the all popular who-was-seen-where pictures. Sowetan Time-out supplement is the fifth most highly read publication in the country, out of all newspapers, magazines and their supplements.
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Cover Price | Cost Per Thousand |
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R-- | R-- |
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Readership: 2,590,000 Circulation: 99,157 *Exclusive Readership -- |
Living Standards Measure | ||||
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Internet Access |
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32% of readers have accessed the internet in the past 4 weeks |
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Demographics | |
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15-24 24% 25-34 31% 35-49% 28% 50+ 17% |
35 | ![]() |
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Average HH Income: |
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R11,311 |
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Gender | ![]() |
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59% | 41% |
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Male | Female |
Race | ||||
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Work Status |
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44% |
Working |
Personal Income![]() |
Average Personal Income |
R6 444 |
Language | |||
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Readership By Province | ![]() |
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Gauteng: 45% |
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Kwazulu natal: 5% |
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Eastern Cape: 0% |
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Western Cape: 1% |
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Northern Cape: 0% |
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Freestate: 2% |
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North West: 12% |
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Mpumalanga: 0% |
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Limpopo: 28% |
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PSYCHOGRAPHICS:
Sowetan readers like to be well-informed and have a thirst for knowledge which empowers them to achieve more at work and also be in the know. They are ambitious, aspiring, fashionable, trendy and brand conscious consumers. They are street-wise readers, who value their roots and heritage.