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OVERVIEW

South Africa’s original tabloid, Sunday World is a young, exciting and unrelenting weekly newspaper featuring a team of top journalists who speak the language of the people in the street as well as those in the corridors of power.

A feisty, high-quality “infotainment” product reflecting the world and aspirations of its young black readers. Think breaking celebrity news, socially relevant topical issues, lively news reportage, superb sports coverage and fun-flavoured stories that connect readers in to what’s happening around the corner, around the country and the world.

Internet Stats
Unique Browsers:488 269
Page Views:4 174 922
Mobile Visits:45%
Gender
60%
Male		 40%
Female
Age
15 - 24 25 - 34 35 - 49 50+
_ 36% 56% 8%
Monthly H'hold in
come before tax
From 499 - 1599: 13%
1600 - 11999: 25%
1200 - 29999: 27%
30000 - 70000: 7%
Working Status
84%
Working
Education
16% 29%
Matric Technical College
(Under) Graduate
34% 19%
Undergraduate Postgraduate
Spoken Languages
at home
Afrikaans: 10% English: 45%
Isindebele: 3% Isixhosa: 18%
Isizulu: 30% Sepedi: 19%
Sesotho: 18% Setswana: 20%
Siswati: 5% Tshivenda: 6%
Xitsonga: 8
Internet
Connection Type
26% 30%
ADSL Wireless Network
30% 18%
Mobile Network Mobile Internet (wap)
Internet Access
Locations
Home: 15%
Workplace: 73%
Education Facility/Library: _
Internet Cafe: 2%
Smart Phones: 45%
Tablet: 35%
Marital Status
54% 40% 3%
Single Married Divorced
Home Ownership
35% 38%
Yes (Including, Paying it off) No, Renting (Privately)
Use the Internet for
50%
Blogging 		25%
Job Search 		25%
Directory Services 		_
Gambling 		25%
Social Networking 		100%
E-mail 		25%
Instant Messaging
 
250%
Chat 		_
Music Downloads 		_
Podcast/video Downloads 		25%
Shopping 		50%
Banking 		_
Share Trading 		50%
Research/Obtaining Information
 
_
Listen to the radio online 		_
Watch TV and Videos Online 		50%
Reading News/Magazine Articles online
Items Purchased VIA Internet
25%
DVDS, Videos, Music 		_
Books 		50%
Tickets for shows or sport events 		_
Toys and Games 		_
Art Objects 		_
Software 		25%
Computers
 
_
PC or Console Video Games 		25%
Mass Market Electronics 		25%
Ringtone, Games or Icons for Mobile Phones 		_
Flowers/Gifts 		25%
Health and Beauty Products 		13%
Clothes and Sports Clothes 		_
Food
 
_
Alcoholic Beverages 		_
Travel Tickets: Bus, Train, Flights, Boat 		25%
Holiday Package 		25%
Hotel Reservation 		25%
Cars, Motorbikes, Bicycle 		25%
Real Estate/Property 		50%
None of the above
Personal Activities
I care for a pet: 50%
I regularly buy organic food: _
I practice sports/excercise regularly: 50%
I receive beauty/spa treatments regularly: 25%
I travel in the country and/or abroad by plane: 25%
I play lottery / Scratch card games: _
Race
96% _ _ 2%
Black Coloured Indian White
User Map
Gauteng:59%
Kwazulu natal: 5%
Eastern Cape: 5%
Western Cape: 4%
Northern Cape: 1%
Freestate: 1%
North West: 10%
Mpumalanga: 10%
Limpopo: 3%
Source: Effective Measure SA August 2015

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