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OVERVIEW

Financial Mail provides the most comprehensive coverage of investment, business, financial, political and social trends within the business sector.

Internet Stats

Unique Browsers:88 979

Page Views:220 036

Mobile Visits:41%

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Gender

69%
Male

31%
Female

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Age

15 - 24	25 - 34	35 - 49	50+
2%	20%	26%	25%

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Monthly H'hold in
come before tax

From 499 - 1599: 4%

1600 - 11999: 6%

1200 - 29999: 16%

30000 - 70000: 67%

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Working Status

90%
Working

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Education

12%	17%
Matric	Technical College (Under) Graduate
34%	36%
Undergraduate	Postgraduate

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Spoken Languages
at home

Afrikaans: 27%	English: 70%
Isindebele: 1%	Isixhosa: 9%
Isizulu: 14%	Sepedi: 10%
Sesotho: 9%	Setswana: 9%
Siswati: 3%	Tshivenda: 4%
Xitsonga: 3%

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Internet
Connection Type

46%	40%
ADSL	Wireless Network
37%	14%
Mobile Network	Mobile Internet (wap)

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Internet Access
Locations

Home: 48%

Workplace: 53%

Education Facility/Library: _

Internet Cafe: _

Smart Phones: 15%

Tablet: 8%

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Marital Status

38%	56%	4%
Single	Married	Divorced

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Home Ownership

55%	31%
Yes (Including, Paying it off)	No, Renting (Privately)

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Use the Internet for

11% Blogging	22% Job Search	39% Directory Services	_ Gambling	67% Social Networking	89% E-mail	28% Instant Messaging

17% Chat	33% Music Downloads	33% Podcast/video Downloads	44% Shopping	61% Banking	11% Share Trading	78% Research/Obtaining Information

22% Listen to the radio online	28% Watch TV and Videos Online	89% Reading News/Magazine Articles online

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Items Purchased VIA Internet

28% DVDS, Videos, Music	61% Books	61% Tickets for shows or sport events	17% Toys and Games	_ Art Objects	39% Software	22% Computers

6% PC or Console Video Games	17% Mass Market Electronics	17% Ringtone, Games or Icons for Mobile Phones	50% Flowers/Gifts	11% Health and Beauty Products	22% Clothes and Sports Clothes	17% Food

11% Alcoholic Beverages	72% Travel Tickets: Bus, Train, Flights, Boat	39% Holiday Package	67% Hotel Reservation	6% Cars, Motorbikes, Bicycle	11% Real Estate/Property	17% None of the above