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OVERVIEW

Times LIVE is one of the fastest growing websites in the South African market and caters to a loyal South African audience hungry for breaking news, quality journalism and the opportunity to engage and be more informed. Times LIVE is the online home of Sunday Times and The Times.

Internet Stats

Unique Browsers:12 381 393

Page Views:12 952 635

Mobile Visits:51%

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Gender

69%
Male

31%
Female

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Age

15 - 24	25 - 34	35 - 49	50+
8%	21%	32%	39%

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Monthly H'hold in
come before tax

From 499 - 1599: 5%

1600 - 11999: 16%

1200 - 29999: 27%

30000 - 70000: 26%

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Working Status

88%
Working

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Education

20%	21%
Matric	Technical College (Under) Graduate
33%	24%
Undergraduate	Postgraduate

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Spoken Languages
at home

Afrikaans: 29%	English: 68%
Isindebele: 2%	Isixhosa: 10%
Isizulu: 15%	Sepedi: 8%
Sesotho: 8%	Setswana: 8%
Siswati: 2%	Tshivenda: 3%
Xitsonga: 3%

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Internet
Connection Type

44%	39%
ADSL	Wireless Network
34%	13%
Mobile Network	Mobile Internet (wap)

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Internet Access
Locations

Home: 49%

Workplace: 45%

Education Facility/Library: 4%

Internet Cafe: 2%

Smart Phones: 13%

Tablet: 7%

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Marital Status

46%	47%	5%
Single	Married	Divorced

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Home Ownership

44%	34%
Yes (Including, Paying it off)	No, Renting (Privately)

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Use the Internet for

16% Blogging	30% Job Search	28% Directory Services	2% Gambling	55% Social Networking	88% E-mail	24% Instant Messaging

17% Chat	28% Music Downloads	14% Podcast/video Downloads	37% Shopping	72% Banking	8% Share Trading	75% Research/Obtaining Information

16% Listen to the radio online	16% Watch TV and Videos Online	83% Reading News/Magazine Articles online

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Items Purchased VIA Internet

38% DVDS, Videos, Music	48% Books	48% Tickets for shows or sport events	9% Toys and Games	2% Art Objects	27% Software	11% Computers

5% PC or Console Video Games	8% Mass Market Electronics	9% Ringtone, Games or Icons for Mobile Phones	20% Flowers/Gifts	10% Health and Beauty Products	16% Clothes and Sports Clothes	11% Food

5% Alcoholic Beverages	54% Travel Tickets: Bus, Train, Flights, Boat	19% Holiday Package	42% Hotel Reservation	8% Cars, Motorbikes, Bicycle	5% Real Estate/Property	20% None of the above