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OVERVIEW

Sowetan brings ‘The Soul Truth’ to readers who are ‘In the Know, On the Move’. Monday to Friday, this strong brand will bring you the best news complemented by need-to-know information from the world of politics, comprehensive local soccer coverage plus helpful consumer, relationships and lifestyle advice.

Internet Stats

Unique Browsers:1 113 628

Page Views:12 634 601

Mobile Visits:28%

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Gender

63%
Male

37%
Female

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Age

15 - 24	25 - 34	35 - 49	50+
6%	37%	44%	12%

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Monthly H'hold in
come before tax

From 499 - 1599: 7%

1600 - 11999: 23%

1200 - 29999: 39%

30000 - 70000: 13%

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Working Status

86%
Working

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Education

18%	28%
Matric	Technical College (Under) Graduate
33%	19%
Undergraduate	Postgraduate

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Spoken Languages
at home

Afrikaans: 14%	English: 48%
Isindebele: 3%	Isixhosa: 16%
Isizulu: 26%	Sepedi: 16%
Sesotho: 16%	Setswana: 18%
Siswati: 5%	Tshivenda: 7%
Xitsonga: 7%

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Internet
Connection Type

28%	32%
ADSL	Wireless Network
31%	17%
Mobile Network	Mobile Internet (wap)

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Internet Access
Locations

Home: 19%

Workplace: 73%

Education Facility/Library: 2%

Internet Cafe: 2%

Smart Phones: 14%

Tablet: 3%

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Marital Status

51%	43%	4%
Single	Married	Divorced

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Home Ownership

38%	36%
Yes (Including, Paying it off)	No, Renting (Privately)

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Use the Internet for

11% Blogging	50% Job Search	22% Directory Services	3% Gambling	44% Social Networking	78% E-mail	23% Instant Messaging

25% Chat	20% Music Downloads	7% Podcast/video Downloads	21% Shopping	49% Banking	4% Share Trading	51% Research/Obtaining Information

13% Listen to the radio online	11% Watch TV and Videos Online	69% Reading News/Magazine Articles online

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Items Purchased VIA Internet

16% DVDS, Videos, Music	19% Books	23% Tickets for shows or sport events	5% Toys and Games	0% Art Objects	11% Software	7% Computers

3% PC or Console Video Games	4% Mass Market Electronics	6% Ringtone, Games or Icons for Mobile Phones	5% Flowers/Gifts	8% Health and Beauty Products	11% Clothes and Sports Clothes	7% Food

3% Alcoholic Beverages	19% Travel Tickets: Bus, Train, Flights, Boat	13% Holiday Package	21% Hotel Reservation	5% Cars, Motorbikes, Bicycle	5% Real Estate/Property	46% None of the above