OVERVIEW
A tabloid sized morning newspaper, delivered to the homes of 76 258 subscribers from Monday to Friday. The Times is also sold on the streets of Gauteng as well as in selected retail outlets. It navigates its busy readers through their day in a clear and simple way, ensuring that they know about key events that affect them directly. The Times reports and breaks news, following the big story of the day, but with originality and with a forward-looking perspective - in addition providing rich multimedia offerings that can be followed online. For nine in ten, The Times is their first read of the day, at home before arriving at work. Online offers wider, 24hr point of access to content-rich ‘Times’ information and entertainment bouquet for wider spectrum of consumers
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Cover Price | Cost Per Thousand |
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R3 | R244.09 |
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Readership: 340,000 Circulation: 130,607 *Exclusive Readership 100 000 (30%) |
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| Internet Access |
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78% of readers have accessed the internet in the past 4 weeks |
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Demographics | |
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15-24 21% 25-34 22% 35-49% 33% 50+ 24% |
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Average HH Income: |
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R25,447 |
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Gender |  |
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55% | 45% |
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Male | Female |
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| Work Status |
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| 53% |
| Working |
Personal Income
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| Average Personal Income |
| R13 097 |
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Education
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| Readership By Province |  |
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Gauteng: 63% |
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Kwazulu natal: 11% |
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Eastern Cape: 3% |
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Western Cape: 13% |
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Northern Cape: 0% |
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Freestate: 1% |
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North West: 0% |
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Mpumalanga: 6% |
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Limpopo: 4% |
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PSYCHOGRAPHICS:
Reading newspapers is one of The Times readers' preferred activities - reading and watching sport is preferred to actually participating. Most are able to keep a balance between work and leisure, and these readers value the contact which they have with their immediate and extended family, with many preferring to spend their free time relaxing at home. More than half believe that when a product is being advertised the benefits are real, and find advertising in the Sunday Times and its associated brands to be credible. Reading books, watching DVDs, listening to CDs, shopping, cooking, using the internet and gardening are some of the hobbies favoured by these readers.
