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Editor: Bruce Fraser
Format: Broadsheet
Distribution: National
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OVERVIEW

IgnitionLive, Times Media Group’s latest offering is a single brand that delivers supercharged content across four platforms!

It is available as an insert every Thursday in The Times and Sowetan, online on the newly designed and optimised www.ignitionlive.co.za, on radio on our streaming TimesLive motoring show and 7 days a week on Ignition TV, DStv channel 189.

Each platform is dedicated solely to motoring and is optimized for the consumer. With new columnists and sections, Ignition Live is the new brand that delivers entertaining content to your target audience.



People who read Ignition Live
Cover Price Cost Per Thousand
R-- R71.84
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Readership: 1,077,000
Circulation: 153,793
*Exclusive Readership --
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Living Standards Measure
LSM
1-4
2%
LSM
5-6
37%
LSM
7-8
34%
LSM
9-10
27%
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Internet Access
44%
of readers have accessed
the internet in the past 4 weeks
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Demographics
15-24
18%
25-34
36%
35-49%
31%
50+
15%
35
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Average HH Income:
R16,406
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Gender
67% 33%
Male Female
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Race
92%
Black
2%
coloured
1%
indian
4%
white
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Work Status
53%
Working
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Personal Income
Average Personal Income
R9 184
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Language
85%
Any African Language
2%
Afrikaans/ Bilingual
11%
English / other European
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Education
24% 46% 30%
Upto some high Matric Tertiary
 
 
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Readership By Province
Gauteng: 100%
Kwazulu natal: 0%
Eastern Cape: 0%
Western Cape: 0%
Northern Cape: 0%
Freestate: 0%
North West: 0%
Mpumalanga: 0%
Limpopo: 0%
   
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Source: AMPS 2015BA
Disclaimer: Figures based on MotorMania Stats AMPS2013AB