OVERVIEW

Not just a fearless advocate of political truth and national development, but also a proud promoter of personal liberation, a champion of lifestyle development, a doyen of enhanced entertainment options and an inspired innovator of information exchange. The Sowetan is engaging with a proudly South African readership that has come to a place where they have truly earned the right to be - 'in the know and on the move.' Sowetan has been remodeled to transport our readers around the brave new world that is contemporary South Africa. The Time-out entertainment section on Fridays, has been injected with the gig guide to tell you what to do on the weekend, a motoring page with a celeb focus, a TV guide with an armchair critique column, a trendy fashion column, the best theatre coverage, a glitzy events page, the latest a not-to-be-missed wining & dining page and a Time-out calendar page with the all popular who-was-seen-where pictures. Sowetan Time-out supplement is the fifth most highly read publication in the country, out of all newspapers, magazines and their supplements.

PSYCHOGRAPHICS:

Sowetan readers like to be well-informed and have a thirst for knowledge which empowers them to achieve more at work and also be in the know. They are ambitious, aspiring, fashionable, trendy and brand conscious consumers. They are street-wise readers, who value their roots and heritage.