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OVERVIEW

Not just a fearless advocate of political truth and national development, but also a proud promoter of personal liberation, a champion of lifestyle development, a doyen of enhanced entertainment options and an inspired innovator of information exchange. The Sowetan is engaging with a proudly South African readership that has come to a place where they have truly earned the right to be - 'in the know and on the move.' Sowetan has been remodeled to transport our readers around the brave new world that is contemporary South Africa. The Time-out entertainment section on Fridays, has been injected with the gig guide to tell you what to do on the weekend, a motoring page with a celeb focus, a TV guide with an armchair critique column, a trendy fashion column, the best theatre coverage, a glitzy events page, the latest a not-to-be-missed wining & dining page and a Time-out calendar page with the all popular who-was-seen-where pictures. Sowetan Time-out supplement is the fifth most highly read publication in the country, out of all newspapers, magazines and their supplements.

People who read Time Out
Cover Price Cost Per Thousand
R-- R--
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Readership: 2,590,000
Circulation: 99,157
*Exclusive Readership --
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Living Standards Measure
LSM
1-4
11%
LSM
5-6
51%
LSM
7-8
26%
LSM
9-10
13%
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Internet Access
32%
of readers have accessed
the internet in the past 4 weeks
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Demographics
15-24
24%
25-34
31%
35-49%
28%
50+
17%
35
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Average HH Income:
R11,311
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Gender
59% 41%
Male Female
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Race
98%
Black
1%
coloured
1%
indian
1%
white
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Work Status
44%
Working
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Personal Income
Average Personal Income
R6 444
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Language
94%
Any African Language
1%
Afrikaans/ Bilingual
4%
English / other European
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Education
34% 46% 20%
Upto some high Matric Tertiary
 
 
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Readership By Province
Gauteng: 45%
Kwazulu natal: 5%
Eastern Cape: 0%
Western Cape: 1%
Northern Cape: 0%
Freestate: 2%
North West: 12%
Mpumalanga: 0%
Limpopo: 28%
   
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Source: AMPS 2015BA

PSYCHOGRAPHICS:

Sowetan readers like to be well-informed and have a thirst for knowledge which empowers them to achieve more at work and also be in the know. They are ambitious, aspiring, fashionable, trendy and brand conscious consumers. They are street-wise readers, who value their roots and heritage.