OVERVIEW

A Gem in the City of Gold. Soweto TV is the first community television station to have been granted a 24-hour broadcasting license from the Independent Communication Authority of South Africa (ICASA). Housed in a former school building on the now famous Vilakazi Street in Soweto, where two of SA’s best known leaders, former president Nelson Mandela and Archbishop Emeritus Desmond Tutu once resided. It provides marketers a unique opportunity to communicate to South Africa’s largest economically active black consumer market. Soweto TV broadcasts to Soweto, Greater Johannesburg, and reaches as far as Heidelberg, Benoni, Springs and Nigel in the East, Tembisa, Vanderbijlpark, Vereeniging and Sasolburg in the South, and Pretoria North and Mamelodi in the North. It is also available to subscribers of the digital pay-television, DStv on channel 251. Soweto TV provides community members with a platform for discussing issues pertinent to them. It is also a medium which assists young entrepreneurs and startup businesses with a powerful advertising platform. Soweto TV is the voice and expression of the local people.

PSYCHOGRAPHICS:

Viewers of Soweto TV are proudly South African consumers who like to know what is happening in their community. They like to dress well, and keep up to date with the latest trends, fashions and styles. They keep up with modern technology and feel it has improved their standards of living. These viewers feel young people should respect older people, community leaders and teachers, and it is important to them to follow cultural tradition. To them, music is an essential part of their culture, and their religious beliefs guide their lives.