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OVERVIEW

Trendy. Sophisticated. Forward thinking and well informed. 99FM is more than a radio station – it is a lifestyle brand that represents what our target audience values: to be the master of your own destiny, to be educated and knowledgeable, to be in tune with global development, on top of local issues and always passionate about Namibia.
Witty, clever and cool, the 99FM brand signifies an open mind and a grounded heart. It is a brand that celebrates life and appreciates a good laugh, but also takes responsibility and values integrity.
99FM resonates with listeners because it informs, entertains and INSPIRES.

People who listen 99FM
Living Standards Measure
LSM
1-4
LSM
5-6
LSM
7-8
LSM
9-10
Demographics
16-19

20-24

25-34

35+
Average HH Income:

Gender
Male Female
Race

Black

coloured

indian

white
Work Status
Working

Personal Income
Average Personal Income
Language

Oshiwambo

Afrikaans

Damara
Education
Upto some high Matric Tertiary
 
 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
Source: RAMS 2014/2.

PSYCHOGRAPHICS:

99FM gives you direct and focused access to an upwardly mobile, trendsetting market segment of Namibia, made up of ambitious, aspiring individuals – consumers from all cultures who want to be and have it all, the social, economic and political leaders of today and tomorrow, who are beginning to realise their potential and the benefit of disposable income.

We conduct on-going market research to ensure that we meet the specific needs of our target audience in terms of music, programming, news and content to ensure that they listen when you speak.