OVERVIEW

Officially launched in 2008 as the home of the best music, North West FM is the fastest growing, and only commercial radio station in the Northwest province. North West FM strives to position itself as the ultimate urban contemporary station. This station represents a new and powerful medium for advertisers to reach audiences with buying power. Broadcasting in English and Setswana, North West FM is the leading vehicle of communication, with music, entertainment, local and international news.

Demographics:

• Three in five listeners are in LSM 6-10
• Average age 35 years
• One in two have matric or higher education

FREQUENCY: 89.8 - 103.9

Rustenburg: 89.8
Zeerust: 93.5
Mahikeng: 91.8
Taung: 91.9
Klerksdorp: 97.0
Potchesftroom: 97.0
Vryburg: 97.3
Pretoria: 103.9

PSYCHOGRAPHICS:

Listeners of North West FM like to know what is happening in their community (91%), in other African countries (79%), and internationally (78%). They have successful personal relationships and well known in their community. Music is essential to their culture, entertainment is important to them, and they enjoy participating in sport. North West FM listeners keep up to date with the latest trends, fashions and styles, and willingly use credit to acquire the items they desire. They go out of their way to buy products that are made in SA (81%). The listeners are optimistic people who live for the moment, and North West FM keeps them entertained.