The Home Channel offers high quality programming for home owners, DIY lovers, décor fanatics and foodies alike. Available across Southern Africa, the channel is broadcast on all of the DStv bouquets.
We build relationships with our viewers through informative and engaging content which reveals and reflects their lifestyles. The Home Channel’s local programming strand offers relevant content to our South African audience which then not only has access to the advice and information provided, but also the products and brands needed to act on that information.
The five main content pillars of the channel are:
As a niche channel we target a focused and defined audience with very particular interests. The result is loyal viewers, who are passionate about our content. We are able to offer customised advertising solutions that engage with our particular audience and compels them to respond. Comprising predominantly high LSM groups, we cater to a market with disposable income which they are willing to spend on the finer things in life.
PSYCHOGRAPHICS:Viewers of The Home Channel are wealthy, family-focused homemakers and home lovers. Spending time with the family and nurturing strong personal relationships take top priority.Not only do they enjoy activities in and around the house, they are also proud property investors. They are at ease with technology, health conscious, sociable and care for the environment. They are loyal to the brands they choose and believe that advertising tells about the benefits of products and services.