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DStv Channel 176
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The Home Channel offers high quality programming for home owners, DIY lovers, décor fanatics and foodies alike. Available across Southern Africa, the channel is broadcast on all of the DStv bouquets.

We build relationships with our viewers through informative and engaging content which reveals and reflects their lifestyles. The Home Channel’s local programming strand offers relevant content to our South African audience which then not only has access to the advice and information provided, but also the products and brands needed to act on that information.

The five main content pillars of the channel are:

  • Design & Décor - We broadcast a range of design & décor shows from step by step home makeovers to inspirational, international interior showcases.
  • Property – From buying and selling houses to turning wasted spaces into money making assets, our content gives viewers all the know how they need to get the most out of their properties.
  • Gardening – We broadcast gardening shows for the novice gardener and landscaping wannabe alike, along with spectacular, international green spaces.
  • DIY and Home Improvement – Watch as dream homes are built and DIY disasters are made right. Our content covers major construction right through to step by step DIY instruction.
  • Home Cooking and Entertainment – Simple, stylish food for everyday living with a hint of glamour for those special occasions. Our home-made flavour shines through with a range of local shows and presenters.

As a niche channel we target a focused and defined audience with very particular interests. The result is loyal viewers, who are passionate about our content. We are able to offer customised advertising solutions that engage with our particular audience and compels them to respond. Comprising predominantly high LSM groups, we cater to a market with disposable income which they are willing to spend on the finer things in life.

Viewership P4W
1 860 000
Viewership P7D
1 316 000

Average Age
Average Age
15 - 24 25 - 34 35 - 49 50+
15% 23% 31% 31%

0% 15% 30% 56%
LSM 1-4 LSM 5-6 LSM 7-8 LSM 9-10
Black: 49%
Coloured: 13%
Indian: 7%
White: 31%
Average House Income: R23 222
Male: 33%
Female: 67%
Working Status: 46%
Average Personal Income: R10 616

Upto Some High: 22%
Matric: 42%
Tertiary: 36%
Viewership By Province
Gauteng: 39%
Kwazulu natal: 14%
Eastern Cape: 5%
Western Cape: 23%
Northern Cape: 1%
Freestate: 4%
North West: 4%
Mpumalanga: 5%
Limpopo: 6%

Source: AMPS 2014AB


Viewers of The Home Channel are wealthy, family-focused homemakers and home lovers. Spending time with the family and nurturing strong personal relationships take top priority.Not only do they enjoy activities in and around the house, they are also proud property investors. They are at ease with technology, health conscious, sociable and care for the environment. They are loyal to the brands they choose and believe that advertising tells about the benefits of products and services.