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OVERVIEW

BDlive is the digital identity of Business Day newspaper, including the website, mobile device apps and a mobile site. These products offer quality reporting throughout the day, seven days a week, breaking the news with stories, newsletters, SMS alerts and other notifications, and multimedia such as video and slideshows. There are also opinion pieces, analysis, columnists, sport, cartoons and much more.

Internet Stats
Unique Browsers:655 433
Page Views:2 440 819
Mobile Visits:41%
Gender
77%
Male
23%
Female
Age
15 - 24 25 - 34 35 - 49 50+
5% 11% 31% 52%

Monthly H'hold in
come before tax
From 499 - 1599: 2%
1600 - 11999: 8%
1200 - 29999: 17%
30000 - 70000: 26%
Working Status
89%
Working
Education
17% 18%
Matric Technical College
(Under) Graduate
32% 30%
Undergraduate Postgraduate

Spoken Languages
at home
Afrikaans: 31% English: 69%
Isindebele: 1% Isixhosa: 8%
Isizulu: 13% Sepedi: 7%
Sesotho: 8% Setswana: 7%
Siswati: 2% Tshivenda: 2%
Xitsonga: 3%
Internet
Connection Type
46% 38%
ADSL Wireless Network
38% 13%
Mobile Network Mobile Internet (wap)
Internet Access
Locations
Home: 35%
Workplace: 31%
Education Facility/Library: 1%
Internet Cafe: 2%
Smart Phones: 31%
Tablet: 19%

Marital Status
41% 51% 5%
Single Married Divorced
Home Ownership
50% 31%
Yes (Including, Paying it off) No, Renting (Privately)

Use the Internet for
10%
Blogging
20%
Job Search
39%
Directory Services
1%
Gambling
48%
Social Networking
92%
E-mail
32%
Instant Messaging
 
23%
Chat
33%
Music Downloads
22%
Podcast/video Downloads
59%
Shopping
84%
Banking
29%
Share Trading
82%
Research/Obtaining Information
 
25
Listen to the radio online
18%
Watch TV and Videos Online
90%
Reading News/Magazine Articles online

Items Purchased VIA Internet
48%
DVDS, Videos, Music
66%
Books
67%
Tickets for shows or sport events
16%
Toys and Games
3%
Art Objects
44%
Software
11%
Computers
 
7%
PC or Console Video Games
17%
Mass Market Electronics
10%
Ringtone, Games or Icons for Mobile Phones
31%
Flowers/Gifts
14%
Health and Beauty Products
16%
Clothes and Sports Clothes
16%
Food
 
15%
Alcoholic Beverages
73%
Travel Tickets: Bus, Train, Flights, Boat
32%
Holiday Package
70%
Hotel Reservation
7%
Cars, Motorbikes, Bicycle
4%
Real Estate/Property
11%
None of the above

Personal Activities
I care for a pet: 49%
I regularly buy organic food: 24%
I practice sports/excercise regularly: 70%
I receive beauty/spa treatments regularly: 9%
I travel in the country and/or abroad by plane: 70%
I play lottery / Scratch card games: 4%
Race
26% 3% 3% 61%
Black Coloured Indian White

User Map
Gauteng:6%
Kwazulu natal: 10%
Eastern Cape: 5%
Western Cape: 19%
Northern Cape: 1%
Freestate: 2%
North West: 2%
Mpumalanga: 2%
Limpopo: 2%
Source: Effective Measure SA August 2015

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